Senior Marketing Brand Manager @Hilio

Let’s meet if you have these skills & experience:

✅Proven experience in marketing strategy and campaign execution: Minimum 3+ years of experience in a senior marketing role, with a track record of successfully developing and implementing marketing strategies, preferably in business to consumer (B2C) marketing setting;
✅Analytical and data-driven mindset: Experience in using analytics tools to understand, track and measure the performance of marketing initiatives and drive data-informed decisions;
✅Brand management expertise: Proven experience in building and managing brand identity and positioning in the market;
✅Experience in customer segmentation and personalization: Proficiency in creating segmented marketing campaigns based on customer behavior, preferences, and demographics;
✅KPI development and performance optimization: Demonstrated ability to set, measure, and optimize KPIs to improve the performance of marketing strategies;
✅Adaptability and problem-solving: Ability to think on your feet and come up with creative solutions to unexpected challenges in a fast-paced environment;
✅Leadership and team collaboration: Strong leadership skills to guide team members, with the ability to work collaboratively across departments (sales, product, etc.) to achieve common goals;
✅Strong commercial acumen: Understanding of business strategy, budgeting, and P&L management, with an ability to align marketing initiatives to broader business objectives;
✅Strong understanding of digital marketing channels: In-depth knowledge of SEO, SEM, PPC, social media advertising, email marketing, and content marketing;
✅Exceptional project management skills: Ability to manage multiple projects simultaneously, ensuring on-time delivery, budget compliance, and alignment with business objectives;
✅Proficiency in marketing automation platforms and CRM tools: Hands-on experience with platforms like HubSpot, Salesforce, or Marketo to automate campaigns and track customer journeys;
✅Excellent copywriting and communication skills: Ability to craft persuasive and compelling content for different channels and target audiences.

We’re always looking for the ones truly passionate about their work. If you are amongst them, you can rest assured ︁︀​︂︃︃​︇︂​︁︃︁there is a place for you in Hilio team.

Hilio has been an active player in the health and wellbeing sector for over 8 years, providing access to a variety of specialists, from psychotherapists and doctors to nutritionists and coaches. Since 2022, we have become part of the eMAG Group, securing funding through eMAG Ventures to accelerate our growth and expand our services. This partnership allows us to maintain the agility of a startup while benefiting from the expertise and resources of a major industry leader.

While we remain committed to expanding our B2B services, we’re seeking dedicated professionals to lead our journey into the retail (B2C) market, with a strong focus on engaging eMAG Genius and individual users. This is a rare opportunity for trailblazers eager to take on a challenge that’s never been tackled before.

Join us and be part of a journey that is both dynamic and impactful!

Senior Marketing Brand Manager @Hilio

What you’ll have to do:

Related to our Customers:

✅Development and Implementation of Marketing Strategy: Develop the marketing strategy for portfolio categories (including target buyers, market positioning, products, communication media, marketing objectives), and implement it through a comprehensive marketing and communication plan;
✅Campaign Management and Execution: Manage and execute all aspects of marketing campaigns and promotions through the entire product life cycle (from new product introduction to product maturation), ensuring alignment with sales performance, seasonality, and avoiding overlap with other critical campaigns;
✅Performance Tracking and Optimization: Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing strategies and initiatives, and optimize based on e-commerce specific metrics (conversion value, return on ad spend, conversion rate);
✅Branding and Positioning: Collaborate with internal teams to develop innovative ideas for brand positioning, marketing campaigns, and events, ensuring all marketing efforts reflect the brand’s voice and identity;
✅Copywriting and Communication: Apply copywriting skills to craft compelling messages tailored to the communication channels and target audiences, aligning with the marketing objectives;
✅Customer Engagement: Create and execute campaigns to engage current customers and re-engage inactive customers to drive retention and revenue growth;
✅Data Analysis and Market Insights: Gather and analyze data on existing and potential markets to support large-scale marketing and sales efforts, identifying opportunities for growth and improvement;
✅Agility and Adaptability: Operate in a scrappy and agile manner, quickly adapting to changes and coming up with creative solutions to challenges, ensuring responsiveness in a fast-paced environment.

Related to our Providers:

✅Negotiate campaigns and exclusive offers: Secure exclusive discounts and negotiate campaigns & exclusive products / services with Providers (individuals and Clinicis), to maintain Hilio`s trendsetter position, within the market;
✅Supplier relationship management: Organize regular meetings with providers to address operational issues, monitor their performance, and negotiate extended payment terms when necessary (e.g., during seasonal campaigns);
✅Periodically check the Providers range of services / products, compared to the ones listed promoted in Hilio Campaigns;
✅Periodic verification of the way in with the services are presented within the Hilio platform, so that the information should be relevant to the Customers;
✅Monitoring the Providers’ performance in the market, to see the market share`s evolution and also to adapt communication campaigns, accordingly to the trend.

What we’ve prepared for you:

✅Comprehensive Health Insurance: Access to a premium medical insurance plan with Signal Iduna, covering a variety of medical services and wellbeing programs;
✅Hybrid Work Environment: Benefit from a modern office space specifically designed to support a flexible, hybrid working model, allowing you to balance work-from-home with on-site collaboration;
✅State-of-the-Art Facilities: Work from the same headquarters as our investor, eMAG, giving you access to a top-tier work environment and shared resources;
✅Professional Growth Opportunities: Join a dynamic startup environment with the unique opportunity to learn directly from eMAG’s professionals and gain exposure to best practices from a leading player in Romania;
✅Networking and Collaboration: Collaborate closely with experts from both our organization and eMAG, expanding your professional network and sharing knowledge across teams;
✅Dynamic and Entrepreneurial Culture: Experience the agility and excitement of a startup culture, where innovation and initiative are highly valued and rewarded;
✅Career Development Programs: Access to learning and development opportunities tailored to enhance your skills and accelerate your career growth;
✅Competitive Salary and Performance Bonuses: We recognize and reward your contributions through a performance-driven compensation package, ensuring that your success is shared.

Curious to find out more about the next step in your career? Apply now and if your experience is relevant for the role you wish, we will give you a call for more details!