Candidatul Ideal
This position is available in a hybrid regime that implies working from the office at least once a week. Therefore, please take into account that you would need to be located in or near the Cluj-Napoca area.
What we're looking for:
- 2+ years of proven experience in creating, managing, and optimizing PPC campaigns, with a focus on Google Ads and LinkedIn Ads;
- Bachelor’s degree, preferably in Marketing, Advertising, Communication, Journalism, or related fields;
- A strong passion and enthusiasm for paid advertising and digital marketing;
- Solid understanding of digital marketing principles, channels, and methods;
- Knowledge of other Google products such as Google Analytics and Google Tag Manager;
- In-depth understanding of PPC KPIs and campaign success metrics;
- Excellent organizational and time management skills;
- Good command of the English language;
- Knowledge of Google Search, Google Display, and Performance Max campaigns, including when and how to use each effectively;
- Experience in creating and using retargeting lists, customer match lists, and matched audiences;
- Familiarity with other major advertising platforms like Meta (Facebook, Instagram) Ads or Account-Based Marketing (ABM) is a plus;
- Knowledge of HubSpot (CRM and inbound marketing platform) is a plus.
Descrierea jobului
What you'll do:
- Create and manage paid advertising campaigns across various platforms (Google Ads, LinkedIn Ads) in multiple markets within the U.S. and Canada;
- Continuously monitor, optimize, and report on campaign performance, proposing strategies aligned with company goals;
- Adjust campaigns and manage budget allocation based on performance metrics, optimizing bid strategies for maximum efficiency;
- Set up and manage measurement tools, including conversion tracking, tag implementation, event/conversion creation, and audience list building;
- Conduct keyword research and recommend corresponding implementations;
- Develop compelling ads and run A/B tests to optimize performance;
- Track and report key metrics, progress, and account activity;
- Analyze data from web analytics and translate it into actionable insights for advertising campaigns;
- Perform competitor and market research to identify new opportunities;
- Stay up-to-date with the latest trends in paid advertising, leveraging new tools and best practices to enhance campaign efficiency.
- Highly competitive salary;
- Up to $2.000 educational reimbursement plan/calendar year;
- Comprehensive private medical and life insurance plan;
- Flexible work schedule;
- Modern technology, work methods and tools;
- Possibility to participate in various training programs and conferences;
- 40 RON/day meal tickets;
- Frequent internal engagement activities, themed parties & team-buildings;
- Discount plans for fitness centers, restaurants and various service providers;
- Fresh fruit, snacks and coffee in the office;
- Open air terraces, game rooms.
Descrierea companiei
Yardi Romania is part of Yardi Systems, Inc., an American company founded in 1984 that has become the leading provider of software solutions for the real estate industry, with over 45 offices and 9000+ employees worldwide. Our development center in Cluj-Napoca, opened in 2010, is the second largest Yardi office in the world – counting over 1300 dedicated professionals with highly diverse skillsets, ranging from software development to data research and analysis, client support, marketing, journalism, consulting, and customer service.
At Yardi Romania, we are committed to quality, innovation, responsiveness, and customer focus. Here, we build products that make life easier for millions of people, helping them find their dream homes, sell, or administer their properties, manage tenant relationships, and make savvy investments.
Our success belongs to our employees, who make Yardi Romania an amazing place to work and grow.
