Digital Marketing

We are looking for a highly motivated, creative, and results-driven Digital Marketing Specialist to join our team. The ideal candidate is passionate about digital marketing and has a proven track record of driving successful campaigns across various online platforms. This role requires a strategic thinker who is comfortable working with data and analytics while also possessing a flair for creativity.

Key Characteristics of the Ideal Candidate:
Analytical & Data-Driven: Capable of analyzing performance metrics and using data to optimize campaigns and drive results. You are comfortable working with tools like Google Analytics, Google Ads, and Facebook Ads to measure ROI.

Creative Problem Solver: You have a knack for coming up with innovative ideas to engage target audiences and improve campaign performance. You’re always looking for fresh ways to communicate the brand message.

Tech-Savvy: You stay up-to-date with the latest digital marketing tools, trends, and platforms, and you know how to leverage them to meet business goals.

Proactive & Self-Motivated: You’re a self-starter who is eager to take ownership of campaigns from start to finish. You’re always looking for opportunities to improve and drive growth.

Content-Savvy: You understand how to create engaging, audience-centric content that is aligned with our brand voice. Your content is always optimized for the right digital channels.

Collaborative: You work well in a team, communicating effectively with designers, content creators, and stakeholders to ensure cohesive marketing efforts across all channels.

Strong Communicator: You can clearly convey marketing strategies and results to team members and management, and you have strong writing skills for content creation and email marketing.

Adaptable: You can quickly adapt to changes in trends, platforms, or project requirements, and you're comfortable managing multiple campaigns at once in a fast-paced environment.

Preferred Qualifications:
Proven experience in digital marketing, including SEO, SEM, social media marketing, and email marketing.
Hands-on experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
Strong understanding of online performance metrics and experience optimizing campaigns based on data.
Excellent time management skills with the ability to juggle multiple projects.
A bachelor's degree in Marketing, Digital Media, Communications, or a related field is preferred.

As a Digital Marketing Specialist, you will play a key role in managing and optimizing our digital marketing campaigns, enhancing ︃​︁︄︅​︃︉​︁︇︆brand visibility, and driving online engagement. You will be responsible for implementing strategies that align with our business goals and increase customer acquisition for both our restaurants and construction projects.

Key Responsibilities:
Plan, execute, and manage digital marketing campaigns across various channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.
Monitor and optimize website performance using Google Analytics and other web analytics tools to improve user experience and increase conversions.
Create engaging and targeted content for social media platforms, ensuring consistency with brand identity.
Develop and execute paid search campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and conversions.
Optimize SEO efforts to improve organic search rankings for the group's businesses.
Manage email marketing campaigns to enhance customer retention and acquisition.
Collaborate with design and content teams to create digital assets (banners, ads, landing pages, etc.).
Stay up-to-date with the latest trends and best practices in digital marketing and continuously optimize strategies based on industry changes.
Analyze campaign performance and prepare regular reports with insights and recommendations for improvement.
Coordinate marketing efforts across different brands within the group to ensure consistent and effective messaging.

Requirements:
Proven experience as a Digital Marketing Specialist or in a similar role.
Strong knowledge of SEO, SEM, PPC, social media, and email marketing best practices.
Hands-on experience with tools such as Google Analytics, Google Ads, Facebook Ads, and other digital marketing platforms.
Solid understanding of web analytics and performance metrics.

Benefits:
Competitive salary based on experience and qualifications.
Opportunity to work in a diverse, growing company that operates across multiple industries.
Health and wellness benefits, including potential discounts at our vegan and raw vegan restaurants.
Professional development opportunities, with the chance to shape marketing strategies across both sectors.
Flexible working hours and the potential for remote work.
Collaborative and inclusive work environment, where innovation and sustainability are key values.
Career growth potential in a dynamic, expanding group of companies.
Strong writing and content creation skills for digital platforms.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Creative problem-solver with a data-driven mindset.
Bachelor's degree in Marketing, Digital Media, Communications, or a related field.