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Digital Marketing Specialist
Anunț verificat
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Candidatul Ideal
- Drive digital innovation for the entire Viatris portfolio, identify, pilot, promote and drive new digital marketing ideas and projects in line with the company marketing strategy.
- Contribute to continuous digital transformation and excellence in implementation via optimizing the current digital strategy and tactics and implementing new ones.
- Work closely with the local Marketing team, European Digital innovation and Transformation team as well as Global Brand Equity teams
- Conduct market research to identify, pilot, promote and drive new digital marketing ideas and projects in line with the company marketing strategy
- Work together with marketing members towards creating digital marketing campaigns, but also monitor the performance of marketing campaigns and give advice based on qualitative and quantitative data collected.
- Develop and present accurate insights to Head of Digital Marketing in form of reports, or dashboards, and propose strategic planning/tactics adjustment
- Create the best possible UX for our Viatris Websites/ Social Media, optimizing the structure, creating content, and participating in the development of new functionalities to optimize the customer journeys.
- Administer Viatris websites (Company website and ViatrisConnect) and implement SEO and SEA strategies.
- Lead new digital projects such as new digital platforms, systems, or tools, but also prepare tactics based on brand planning using currently available digital tools and platforms.
Descrierea jobului
- Bachelor's degree and/or Master’s degree in Marketing or similar field
- Past work experience as a digital specialist or ︁︀︂︃︃︈︁︁︉︂similar role, for a minimum of 3 years
- Previous experience in researching and promoting products and services online via blogs, social media, and website content and/ or digital marketing
- Experience in the Pharmaceutical industry is an advantage
- Creativity and solid knowledge of marketing techniques and principles
- Result oriented and commercial awareness
- Knowledge of the technology behind CMS (Content Management System) such as, but not limited to WordPress, Sitecore and Magento - an advantage
- Knowledge of the Email Marketing Software such as, but not limited to SFMC (Sales Force Marketing Cloud) and marketing automation process
- Knowledge of SEO (Search Engine Optimization) and the ability to create and effectively manage organic search campaigns.
- Knowledge in CRO (Conversion Rate Optimization) for improving campaign performance and ensuring overall profitability
- Be familiar with the process of content marketing and how to create content that is memorable, shareable, useful, and drives genuine engagement from interested customers.
- Ability to carry a project through multiple phases, managing various deliverables with input from a diverse team
- Usage of data analytics tools to measure, analyze, and report on campaign performance.
- Ability to respond quickly to the latest online developments
Descrierea companiei
At VIATRIS™, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
· Access – Providing high quality trusted medicines regardless of geography or circumstance;
· Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
· Partnership – Leveraging our collective expertise to connect people to products and services.