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Senior Copywriter

White Image Loyalty
1 position
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Job verified

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Ideal Candidate

We’re Romania’s first email marketing agency, built on passion, creativity, and a track record of working with top companies. Now part of a multinational group, we’re growing bigger and bolder! We’re looking for a creative Copywriter to join our team and craft stories that inspire and engage. Ready to make your mark? Let’s talk!

The mission of this role is to fulfill and represent our clients' interests, regarding the identity and creative coherence of the communication campaigns & to contribute to their proper implementation.

Experience & abilities
  • Experience in copywriting, content creation, or a related role (min 3 years);
  • Experience in a marketing/advertising agency or in content writing for various industries;
  • University degree;
  • Fluent English;
  • Good PC skills (MS Office, CRMs, task management apps, etc).
Skills & competencies
  • Excellent communication skills to build strong relationships with clients and team members;
  • Ability to present and defend creative ideas confidently;
  • A team player who thrives on collaboration and innovation;
  • Results-driven, with a focus on meeting deadlines and delivering quality work;
  • A deep understanding of branding, digital marketing, and online advertising trends;
  • A creative mindset with a knack for crafting engaging advertising content;
  • A passion for continuous learning and making a difference.

Job Description

Creative Concept Development: Collaborate with the Strategy and Creative Department to turn client briefs into unique ideas, working closely with the Art Director and Account Manager to define campaign identities.
Content Creation: Craft and adapt messages for various formats such as print ads, brochures, invitations, email designs, outdoor ads, TV scripts, website text, and other promotional materials.
Campaign Adaptation: Adjust and refine creative concepts provided by clients for email marketing or other channels.
Feedback and Approval: Submit initial proposals and revisions to the Head of Department for approval, ensuring they meet communication objectives.
Implementation Support: Ensure concepts are practical for implementation by other departments while maintaining coherence, balance, and aesthetic quality.
Team Collaboration: Work with the Art Director to visually represent creative concepts.
Client Communication: Address client inquiries related to creative aspects of campaigns.
Analysis and Strategy:Review past and current client communication strategies to refine creative direction.
Analyze competitors’ campaigns to provide fresh and effective ideas.
Deadlines and Precision:Respect all deadlines set by management and clients, ensuring timely delivery of creative work.

This is your chance to make a real impact by bringing bold ideas to life. If you thrive on creativity and enjoy working in a collaborative environment, we’d love to hear from you!

Company Description

Founded in 2003, White Image is the first company in Romania specializing in email marketing and loyalty solutions. Since 2023, it has been part of MediaPost, managed by the multinational French group LaPoste. Currently, the agency focuses on optimizing direct response communication processes and driving conversions.

We create and implement new services, tools, and products to ensure that all our clients benefit from successful email marketing campaigns. We believe that creative thinking is a crucial part of this success.

White Image's clients include: ING Bank, NN, Skoda, Seat, Audi, Volkswagen, eMag, Vola, Patria Bank, Romstal, Happy Tour, Aerotravel, Porsche Bank, Flanco, Dacia, Renault, Melkior, Dona Pharmacies, Gandul, Legrand, Nestlé, Otter, Vodafone, Ziarul Financiar, and more.
http://www.whiteimage.net

Published Jan 27, 2025Updated Feb 5, 2025Expires Feb 26, 2025
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