Paid Media Lead

We are now looking for a new Paid Media Lead to join our dynamic team in Cluj-Napoca, Romania!

Generic Summary: The position holder has the responsibility for the strategy and operation of advertising actions in EMEA, including activation (implementation), optimization (deployment) and acceleration of demand (conversion). This role makes use of best practices in digital marketing for planning, activation, monitoring and optimization of strategies in the execution of its actions to achieve demand generation, retention and drive new opportunities.

Business Unit summary: As Paid Media lead EMEA, you will develop a strong foundation across multiple paid media initiatives, from paid social advertising to search engine marketing, planning and more. The goal is to work closely with our global Paid Media Expert to align processes, develop and optimize campaigns, analyze campaign performance and recommend opportunities in order to get more online visibility, while also driving more business contribution and brand awareness.

The paid media lead works directly with the Performance Marketing team to support the business needs of internal clients, including sales, field marketing, portfolio marketing, account-based marketing, marketing operations, channel marketing, and global brand.QUALIFICATIONS

Minimum Job Qualifications:

3-5 years of experience
Paid media/digital marketing experience.
Strong understanding of digital marketing principles.
Familiarity with Google Ads, Meta Ads and LinkedIn Campaign Manager.
Marketing experience in a business-to-business environment.
Analytics: Reporting and Dashboards experience (GA4, Data Studio).
Excel basic/intermediate skills.
Knowledge of Inbound/outbound marketing methodologies.
Intermediate verbal and written English language communications skills – able to present thoughts and ideas clearly and concisely to internal stakeholders.
Working knowledge of tools in digital experience and demand marketing, along with established tools such as Google Analytics, Tag Manager, social media platforms, social ads, Google Ads, Programmatic ads.
Knowledge of Inbound marketing methodologies.

Preferred Qualifications:

Experience of ABM (account-based marketing) preferred.
Paid media platforms experience (Google Ads, LinkedIn for Business, Meta for Business).
SEO, web and keyword research improving platforms (SEMRush, Similar web, Alexa etc.).
Performance oriented (KPI management).
Budget Management.
Graphic Design Skills.
Creativity.
External providers/agencies management



Desirable Attitude:

Self-motivated, cultural adaptability, enthusiastic, able to be productive in multi-cultural, virtual work environments with colleagues based around the Globe
Positive and adaptable approach to problem solving
Able to work as part of a team and to establish productive relationships with people at all levels
Attention to detail and ability to maintain high quality assurance standards.
Excellent time management and organizational skills.
Comfortable working in a diverse environment where no two days are the same.
Team player with positive “Can‐do” attitude



EDUCATION AND CERTIFICATIONS

Marketing/Advertising/Comunnication Degree
Desired Digital Marketing/Digital Advertising specialization/certifications
Google Ads certifications (At least Search, Display and Video)
LinkedIn for Business Certification.
Meta Advertising platforms certifications.
Google Analytics basic certification (GA4).

RESPONSIBILITIES



Planning, execution, tracking and improving of digital paid campaigns following the instructions of the regional performance marketing led.
Segmentation and Audiences creation.
Monitoring campaign performance regularly and proposing optimization actions to manager and stakeholders.
Creating text ads in English based on the correct information that is available on the topic, or proposing English-language versions of ads for translation into other EMEA languages
Creation of buyer personas and definition of audiences.
Customer journey definition (TOFU, MOFU, BOFU).
Contributing to budget allocation and ensuring efficient budget management across paid advertising campaigns under your control
Participating actively in planning meetings, depending on project needs and stakeholder requests
Liasing with EMEA Content / SEO / Web team / Product Owners / Lines of Business representatives / Field Marketing Managers etc. to align on shared objectives and tactics and ensure no overlapping of efforts.
Creating text ads, display and video ads with the graphic design team support in English based on the correct information that is available on the topic, or proposing English-language versions of ads for translation into other EMEA languages.
Reporting and dashboard creation.
KPIs management to track and improve the results.
Being prepared to tackle new paid advertising platforms, as per project requirements.
UTM Codes creation.
Marketing automation support.
eCommerce paid media promotion.
Global marketing programs alignment and support.
Works closely with the central marketing teams to ensure alignment on demand program key messages and goals.
Collaborates with the field and central marketing teams to ensure cohesive creation, execution, and testing/optimization to increase engagement.
Supports the documentation and communication/distribution of best practices for demand marketing program implementation across the organization, including recommendations for improvements.
Acts as a key player and advocate for testing and optimization, promoting data-driven risk-taking by demand marketers.
Demonstrating and cultivating an interest in trends and best practices in Paid Media, as well as in digital continuity solutions and digital marketing
Developing and maintaining productive work relationships with internal stakeholders and colleagues in other departments