CRM Campaign Manager

• 2-3 years of Marketing Automation and CRM experience
• BSc+ degree in business administration, e-commerce, marketing, tech or related field
• Proficiency in customer data and CRM processes, ideally experience in FMCG
• Analytical mindset and enthusiasm for understanding customers, driving campaigns
• Fluent in English, Bulgarian nice to have but not mandatory
• Demonstrated experience in managing complex, high-impact projects

• The job is fully remote and for a determined period of maximum 2 years
• Creates customer-centric communications and executes multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the zooplus markets
• Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision
• Leverages state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives
• Works with our product, loyalty, marketing and operations teams, will also ensure that communications are on-brand and impactful
• Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty
• Implements Central CRM campaigns (Push Notifications, Newsletters)
• Monitors campaign performance to ensure consistency
• Benchmarking, providing new ideas for touchpoints in A/B test scenarios
• Aligns with other functions e.g. Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets
• Optional support: Sampling planning, execution, A/B testing and analysis
• Postal print mailings from conception to execution and reporting
• Focusing on KPIs such as: Revenue generated through direct marketing channels, Customer and/or sales retention, Activation, Engagement, Reactivation

We love technology and love to find innovative solutions to complicated problems. Since 2006, we have focused on understanding our clients’ needs and visions, yet making sure we deliver quality software on time.

Having a small, but tech-savvy team of 30+, we provide agile solutions and innovative services to our clients, whether they are in USA, Canada, Germany, Belgium, France, UK, Bulgaria or Romania.