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Cluster Marketing Manager

S.C. INTERBRANDS ORBICO S.R.L.
1 position
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Ideal Candidate

Role objective:

The role objective of the Cluster Marketing Manager is to lead the development and execution of brand strategies across multiple markets, aligning with business goals and local needs, while driving growth through strategic initiatives, collaboration, and optimisation of marketing activities.

Required skills and qualifications:
  • Strong project management, multitasking, and decision-making skills
  • Minimum of 5 years of experience in marketing or related field
  • Demonstrated success in developing and implementing marketing strategies
  • Proven success in developing marketing plans and campaigns
  • Strong understanding of market trends and consumer behavior
  • Excellent communication and interpersonal skills
  • Ability to lead and motivate a team
  • Experience in managing marketing campaigns and budgets
  • Analytical mindset with the ability to interpret data and make strategic decisions
  • Bachelor's degree in Marketing, Business, or related field
  • Proficiency in marketing tools and software
  • Creative thinking and problem-solving skills
  • Bachelor’s degree (or equivalent) in marketing, business, or related field
  • Willingness to travel

Job Description

Duties and responsibilities:
  • Lead the creation and execution of brand strategies and marketing plans, incorporating insights from market and consumer behaviour trends.
  • Collaborate with internal and external stakeholders to ensure strategies are aligned with overall business objectives and adapted to the specific needs of each market.
  • Oversee and monitor the execution of marketing strategies, ensuring consistent application across markets while allowing for local adaptations as needed.
  • Coordinate with local trade marketing teams to ensure alignment and effective execution of marketing initiatives.
  • Work closely with marketing teams to ensure that the global marketing vision is translated into actionable plans at the local level.
  • Develop and implement comprehensive marketing and communication plans that are based on customer and consumer insights, with a focus on achieving overall brand objectives.
  • Plan and manage digital marketing and social media strategies, ensuring alignment with broader marketing initiatives.
  • Develop leadership capabilities by managing and guiding cross-functional teams in the successful execution of brand strategies.
  • Conduct regular field visits to local teams to provide support and guidance, and to assess local marketing needs and development opportunities.
  • Track and manage marketing budgets provided by external partners, ensuring optimal use of resources.
  • Monitor the effectiveness of local marketing activities, conducting evaluations to identify best practices for reapplication across different markets.
  • Provide guidance on portfolio management using data-driven insights and analysis to optimize product performance in local markets.
  • Identify opportunities for local marketing campaigns based on an understanding of the local business environment.
  • Support the forecasting and planning of marketing materials, ensuring accurate alignment with market needs.
  • Lead knowledge-sharing sessions with commercial teams to ensure successful marketing strategies are disseminated and applied across markets.

Company Description

Interbrands Orbico este cel mai mare distribuitor de produse FMCG și Beauty din România, parte a Grupului Orbico, cel mai mare distribuitor din Europa, cu o prezență activă în 24 de țări. Avem peste 200 de branduri în portofoliul nostru și peste 30 000 de clienți în România.

Aducem valoare partenerilor noștri prin soluțiile digitale și logistice pe care le oferim, printr-o gamă largă de produse de calitate și o viziune bazată pe performanță.

În România suntem o echipă de peste 2200 de colegi experimentați și dinamici, ce pun pasiune în ceea ce fac și demonstrează constant dorința de a progresa. Iubim brandurile cu care lucrăm și ne străduim constant să le evidențiem, astfel încât să le oferim locul lor de drept pe piață și în inima consumatorilor.

Căutăm constant colegi motivați, atenți la nevoile clienților și dornici să învețe din tainele vânzărilor, așadar, vă așteptăm în echipa noastră!

De ce să lucrezi pentru noi?

Ne dezvoltăm propriul talent! Pentru a te ajuta să progresezi în carieră, iți oferim oportunități constante de formare și dezvoltare, adaptate obiectivelor și ambițiilor tale; Lucrăm cu unele dintre cele mai cunoscute branduri premium din lumea FMCG & BEAUTY, oferindu-ți posibilitatea de a lucra în fiecare zi printre echipe profesioniste și pasionate; Avem un pachet generos de beneficii care include printre altele 21-28 de zile de concediu de odihnă (+toate zilele libere naționale); Vei avea acces la o asigurare medicală, tichete de masă, comisione lunare și concursuri, posibilitatea de achizițioanare a mașinilor de companie și multe alte beneficii pe care le vei descoperi dacă alegi să faci parte din echipa noastră; Avem o cultură diversă unde fiecare dintre noi își găsește locul

Published Dec 10, 2024Updated Dec 10, 2024Expires Jan 9, 2025
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