Trade Marketing Data Analyst

Job Description: We are looking for a detail-oriented and analytical Trade Marketing Data Analyst to join our team. In this role, you will play a key part in collecting, analyzing, and interpreting trade marketing and sales data to support business decisions. You will work closely with multiple departments to optimize promotional activities, identify trends, and develop data-driven insights that contribute to the growth and profitability of our retail franchise network.

Experience in:

• Data analysis, trade marketing planning, and promotional performance evaluation.
• Generating insights from large datasets to support business strategies on promotionsProfessional & Technical Skills:
• Strong analytical skills with experience in data modeling, reporting, and visualization.
• Proficiency in Excel (advanced level), Power BI, and SQL (an advantage).
• Ability to work with large data sets and provide actionable insights.
• Experience in forecasting and evaluating promotional campaign effectiveness.
• Knowledge of negotiation techniques and general understanding of the Romanian retail business environment.
• Strong command of English (reading, writing, speaking).
• High attention to detail, ability to synthesize complex data, and provide strategic recommendations.
• High resistance to stress and ability to work under pressure.
• Team-oriented mindset with strong cross-functional collaboration skills.
• Strong problem-solving abilities and adaptability.
• Bachelor’s degree in Business, Economics, Marketing, Data Analytics, or a related field.
• Minimum 1-2 years of experience in data analysis, trade marketing, or a commercial role within the retail sector.

Key Responsibilities:

• Collect, analyze, and interpret trade marketing and sales data to assess the impact of promotional campaigns.
• Support the Trade Marketing Manager in evaluating and optimizing promotional strategies based on data-driven insights.
• Conduct the analysis on the correlation between promo aggressivity and customers traffic
• Develop reports, and data visualizations to track trade marketing performance.
• Identify trends and opportunities to improve marketing efficiency and return on investment.
• Support Trade Marketing Manager with shaping the promotional brief for Commercial team
• Provide insights and recommendations for product selection and campaign effectiveness.
• Collaborate with internal stakeholders (Commercial, Stock Management, Logistics, Loss Prevention, Support Office, Operations) to ensure accurate and efficient data sharing.
• Assist in developing the annual Trade Marketing Masterplan by integrating data analysis and forecasting models.
• Using available market research and competitor benchmarking identify areas of improvement.
• Ensure data accuracy and integrity while working with multiple data sources.
• Carry out additional analytical tasks as assigned by the direct manager to support business objectives.

Benefits of Working at Froo

• Competitive Salary: Enjoy a rewarding compensation package.
• Health Insurance: Comprehensive medical and vision coverage.
• Employee Discounts: Special discounts on Froo products and services.
• Career Development: Opportunities for growth and advancement within the company.
• Positive Work Environment: Work in a friendly, supportive, and dynamic team.
• Training and Development: Ongoing training and professional development opportunities.
• Modern Facilities: Work in state-of-the-art stores with the latest equipment.

Froo is a new modern concept of stores for quick shopping, close to your home. In each Froo, customers enjoy an easy and quick shopping experience on their way home, to school, or to the office. Customers can find everything they desire in Froo stores: food for a quick lunch, ideas for a healthy dinner, snacks heated especially for you, cold beer, delicious coffee, and other extremely useful services—in short, Froo is the new neighbor and an essential urban pit-stop in the lives of our customers. Froo is a company of the Żabka Group. Żabka Group is a complex convenience ecosystem, whose purpose is to simplify people's lives. With over 10,000 stores and 3 million daily customers in Poland, Żabka Group is one of the largest retail chains in Europe.