Brand Manager – Toys & Baby Products

• 3-5 years of experience as a Brand Manager, ideally in toys, baby products, or FMCG.
• Strong strategic mindset, paired with hands-on execution skills.
• Experience in marketing campaign planning, brand positioning, and performance analysis.
• Excellent communication and stakeholder management skills.
• Analytical skills combined with a creative approach to problem-solving.
• University degree in Marketing, Business, or a related field.
• Fluent English (both written and spoken).
• Driving license is a plus.

What Does a Brand Manager Do?
A Brand Manager plays a key role in shaping a company's market presence, providing strategic direction for medium and long-term growth. This involves uncovering consumer insights, developing innovative marketing strategies, and executing impactful campaigns. Your expertise will guide us in attracting consumers, engaging prospects, and enhancing the overall customer experience.
If you are a creative thinker with a strategic mindset, possess strong analytical skills to identify market trends and insights, and have proven experience in planning, executing, and evaluating brand campaigns, we would love to meet you.

​Strategic Brand Management:

• Lead the development and expansion of brands and products, ensuring strategic alignment.
• Design and propose annual brand plans that drive growth and market positioning.
• Develop a strong marketing mix tailored to each brand, leveraging market insights and consumer behavior.
• Implement and oversee marketing campaigns, continuously tracking their impact and effectiveness.
• Monitor category trends and consumer preferences to adapt brand strategies proactively.
• Conduct market research, identify new business opportunities, and prepare for potential product launches.

Performance Monitoring & Sales Collaboration:

• Track brand performance against key KPIs (sales volume, market share, brand equity, share of voice, brand volume/revenue, brand equity etc.) and implement corrective actions when needed.
• Collaborate with sales teams to ensure global marketing strategies are effectively adapted to local market needs.
• Measure and report performance of all marketing campaigns and assess against goals (KPIs).

Marketing Communication & Stakeholder Management:

• Work closely with external agencies to develop and execute marketing campaigns, including digital, e-commerce, and trade marketing initiatives.
• Serve as the brand ambassador within the company, ensuring brand consistency across all touchpoints.
• Develop and deliver presentations and reports to communicate key insights, performance metrics, and strategic recommendations

Key Activities and Execution:

• Ensure seamless product launches, following brand strategies and market demand.
• Identify new market segments and product opportunities, positioning the brand for growth.
• Support Sales teams in defining market entry strategies, including distribution and promotional plans.
• Gather and analyze market data, competitor strategies, and consumer insights to refine brand positioning.

Why Join Us?
Be part of a market-leading company with strong, well-established brands.
Work in a dynamic, fast-paced environment where you can directly influence brand success.
Collaborate with a passionate team and gain exposure to international markets.

Viva Toys is a company specialized in Import - Export & Distribution of Premium Toys, Games and Baby Products in Romania, EU and all countries. Our company was founded in 2015 and is now one of the biggest Distributors of Toys, Games & Baby Brands in Romania. Empowered with a good understanding and knowledge of the market, both local & global, we are connected and fast reacting to market changes & challenges and we are striving to provide best distribution services and top brands for our retail partners. We have national coverage in Romania and in neighboring countries via all commercial channels. Our portfolio contains over 30 top tier global brands: Lego, Barbie, Hot Wheels, Fisher Price and many others.