CRM Casino Specialist (Retention Marketing)

• At least 2 years of experience in a CRM/Retention or marketing manager position with an understanding of the full user flow;
• Experience with different communication channels (email/SMS/push/popup);
• Cases of successful LTV and Retention Rate improvement;
• A great understanding of casino and players;
• A good understanding of casino industry specifics (user behavior, mechanics, bonuses, game types) and key KPIs (GGR, NGR, Turnover, ATPU, etc.);
• Ability to prioritse and organise operational tasks efficiently according to set deadlines;
• Knowledge of HTML would be a plus;
• High attention to detail, ensuring data accuracy across management reporting;
• Strong analytical and decision-making abilities;
• Ability to thrive in a fast-paced environment;
• A passion for understanding and meeting customer needs.

• Plan and execute impactful casino promotion campaigns;
• Organization of the full range of communications with players at all stages of the customer journey map (CJM);
• Segmentation and analysis of player behavior;
• Conduct detailed campaign analysis, focusing on key casino metrics to understand campaign success and improvements;
• Customize campaigns, working with a range of communication channels (Email/SMS/Popup/WebPush;
• Collaborate closely with wider teams, focusing on ordering content and design materials.

Deep Games SRL is a dynamic and innovative company specializing in the iGaming industry. With a focus on delivering top-tier online gaming experiences, Deep Games SRL operates multiple projects that cater to a global audience of players seeking engaging and immersive gameplay. The company leverages cutting-edge technology to create user-friendly platforms that are both secure and scalable, ensuring an exceptional experience for users.